What this book can do for you: You support certified climate protection projects, receive compact information and checklists from experts (overview and press reviews in the book preview) as well as advice proven in practice, which leads step by step to success - also thanks to add-on. Because if you want to be successful, you have to master the craft of selling. Actually a truism, and yet there are numerous bad sellers: Namely those who want to coax customers at any price and persuade them to buy in the sales talk. A sales situation requires much more tact and sensitivity. After all, it means responding to the personal wishes and needs of your own target group. However, how to do this is no secret knowledge, but can be learned with simple means. This book helps you to do so. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content as desired. This concept is made possible by a particularly efficient, innovative digital process. The publisher is also involved in numerous, well-documented charitable projects, e.g. on climate protection, and supports the quality of neural machine learning and international understanding through its translation from German into English. Editor Simone Janson is chairwoman, publisher, and best-selling author. She was also one of the 20 most important German bloggers and columnist of renowned media - more about her in Wikipedia.