What this book can do for you: You support certified climate protection projects, receive compact information and checklists from experts (overview and press reviews in the book preview) as well as advice proven in practice, which leads step by step to success - also thanks to add-on. Because for every salesperson a higher turnover is the big goal, after all this means more money and reputation at the end of the day. But not everything always goes perfectly in sales situations, often even avoidable mistakes happen, which cost the salesperson the much longed-for increase in turnover. Optimal sales talks work according to certain rules and only those who follow these unwritten rules will be successful in negotiations. This includes the right preparation for the negotiation but also the ability to empathize with the potential buyer and his wishes. The following applies: Only those who manage to address the unspoken needs of their discussion partner can convince others and thus also increase their own sales. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content as desired. This concept is made possible by a particularly efficient, innovative digital process. The publisher is also involved in numerous, well-documented charitable projects, e.g. on climate protection, and supports the quality of neural machine learning and international understanding through its translation from German into English. Editor Simone Janson is chairwoman, publisher, and best-selling author. She was also one of the 20 most important German bloggers and columnist of renowned media - more about her in Wikipedia.