This is what this book brings you: you support climate protection, quickly receive compact information and checklists from experts (overview and press comments in the book preview) as well as advice that has been tested in practice, which also leads to success step by step thanks to AddOn. Because sense is "in" - meaning meaningful and sustainable work has long since reached the companies. Whether employees or managers - they all discuss, sometimes heatedly, how social, ecological or sustainable commitment can affect the success of companies or the career of the individual. "Purpose instead of mission statement" is the motto. On the other hand, everyone has the basic need to pursue a good and socially meaningful activity. This is not only fulfilling, but also good for self-confidence. Those who find meaning in their actions can inspire others and decisively move companies or society as a whole forward. Visibility determines whether one's own opinion is successfully perceived. If you want to achieve this, you have to position yourself appropriately with your topics and get your message out there using modern means of communication with brilliant rhetoric. This book therefore supports you not only in finding your personal meaning, but also in becoming a convincing ambassador for your cause. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content in German and English as desired. This concept is made possible by a particularly efficient, innovative digital process and Deep Learning, AI systems that use neural networks in translation. The publishing company donates at least 5 percent of its reveniew from book sales to charitable organizations involved in reforestation projects and climate protection - more detailed information on request. Publisher Simone Janson is also chairwoman of the board of the Berufebilder Yourweb Foundation, bestselling author and was one of the 20 most important German bloggers as well as a columnist for renowned media - more about her in Wikipedia.