This is what this book brings you: You support certified climate protection projects, quickly receive compact information and checklists from experts (overview and press comments in the book preview) as well as advice that has been tested in practice, which also leads to success step by step thanks to AddOn. Because whoever wants to change and move something must become visible in their own company or in the media, must make themselves heard by superiors and colleagues and express their opinion. Positioning and lobbying on one's own behalf are the magic words here. Nothing helps as much as brilliant rhetoric that arouses emotions and inspires other people - after all, everyone has something to say, and specific rhetorical tips and tricks help you to be heard with your own message. This book supports you in building up your charisma, impact, persuasiveness and charisma and using them for self lobbying. Good luck and have fun reading. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content as desired. This concept is made possible by a particularly efficient, innovative digital process. The publisher is also involved in numerous, well-documented charitable projects, e.g. on climate protection, and supports the quality of neural machine learning and international understanding through its translation from German into English. Editor Simone Janson is chairwoman, publisher, and best-selling author. She was also one of the 20 most important German bloggers and columnist of renowned media - more about her in Wikipedia.